With the improvement of the material living standard and the more open social concepts about gender, the demand for adult products from different age groups in China has been released further, and the adult products industry market will expand more. The latest "2023-2024 Investigation and Analysis Report on the Adult Products Industry and Consumer Behavior in China" released by a global third-party data mining and analysis agency for the new economy industry shows that the market size of adult products in China has been rising steadily and is expected to reach 208.13 billion yuan in 2025. In the Internet era, people get information more widely and conveniently. Social concepts about gender are also becoming more open. People's acceptance of adult products is growing day by day, and the adult products industry is developing very fast.

Relying on the geographical advantages of Jiangsu, Zhejiang and Shanghai, the e-commerce advantages, and the favorable national policies, the "2025 Hangzhou International Reproductive Health and Adult Wellness Industry Expo" came into being to promote the reproductive health industry to develop with higher quality and build a platform for brand display, product purchase, communication and cooperation in the industry. During the exhibition, the whole industrial chain of the adult lifestyle and health industry will be brought together to speed up the healthy and rapid development of the domestic and international adult lifestyle and health industry. At that time, it will gather high-end brands and famous experts from all over the world and build an integrated industrial development platform for new product launches, domestic and foreign trade, economic cooperation, technical and academic exchanges, cultural dissemination, social welfare, and popular science education. It aims to guide citizens to have correct sexual concepts, improve the quality of life, and promote the adult lifestyle and health industry to develop with higher quality.